Case Study: Superfoods Market achieves rapid ecommerce growth and 2.5M orders processed with Linnworks

How Superfood Market is scaling to 2.5 million orders per year

Superfoods Market began as founder Gemma Andrews’ blog-driven passion project selling natural products to a small online community, but rapid demand exposed a scaling problem: order fulfillment was manual and unsustainable. At an ecommerce trade show Gemma met the Linnworks team, who set her up with an account to automate and manage order processing so the business could grow beyond eBay and part-time fulfilment.

Using Linnworks’ order-management platform to centralise and automate processing, Superfoods Market scaled quickly—turning over £4m in its first year and growing to £15m by 2019, doubling orders and warehouse space year-on-year. The business is due to hit 2.5 million orders processed through Linnworks and is moving to a 38,000 sq ft facility to accommodate the expansion, demonstrating clear revenue growth and fulfilment capacity gains enabled by Linnworks.

Superfood Market

Gemma Andrews

Co-Founder