Case Study: Shively Sporting Goods achieves 360% ecommerce revenue growth with Linnworks

How Shively achieved 360% ecommerce revenue growth

Shively Sporting Goods, a 50+ year-old sporting goods retailer, wanted to diversify beyond its brick-and-mortar and Amazon-heavy ecommerce business after a vendor relationship collapsed and its dependence on FBA created risk. Working with Linnworks partner solutions SkuVault Core and Zentail, the company needed a way to move inventory into its own warehouse, launch new sales channels, and manage omnichannel operations without major disruption.

Linnworks helped Shively implement SkuVault Core and Zentail to automate inventory syncing, fulfillment, quality control, and multichannel listing management across channels like BigCommerce, eBay, Walmart, Google, Facebook, Wish, and Jet. The results were significant: ecommerce revenue grew by 360% within a year, profit margins doubled in the first year, and some SKUs tripled in margin, while listing time was cut in half and operations became more efficient and scalable.

Shively Sporting Goods

Adam Flanders

Online Sales Executive and Ecommerce Lead