Case Study: Rajani Superstore achieves 8+ hours/month messaging savings and prevents overselling with Linnworks

How Rajani’s Superstore saves eight hours per month on customer messaging

Rajani Superstore, a family-run home and garden retailer founded in 1977, expanded into ecommerce and now generates about £850,000 online (roughly 20% of its £4.65m turnover) across Rajanis.co.uk and marketplaces like Amazon and eBay. As sales grew — from ~500 to 800 orders per day at the pandemic peak and up to 180 customer messages/day — the company struggled to keep inventory quantities accurate across platforms and was at risk of overselling, so they turned to Linnworks to manage multichannel inventory.

Linnworks connected Rajani’s sales channels and synchronized stock levels, enabling the team to reduce safety stock and improve cash flow while avoiding manual errors; through Linnworks’ relationship they also integrated Replyco to centralize messaging and use templates, cutting spelling/grammar issues and saving an estimated 8+ hours per month on customer communications. The Linnworks solution delivered more reliable inventory control, faster customer service, and helped Rajani’s sustain rapid ecommerce growth during the pandemic.

Rajani Superstore

Rakesh

Rajani Superstore