Case Study: Rex Brown achieves a 1-month, 300-SKU Mattel launch on eBay UK with Linnworks

How Linnworks helped RexBrown launch Mattel on eBay UK with 300 SKUs in one month

Rex Brown, a marketplace services partner for brands like Mattel, needed to scale marketplace listings and fulfilment as clients shifted from brick-and-mortar to ecommerce. The main challenge was managing high SKU volumes, marketplace-specific requirements and warehouse logistics; Rex Brown partnered with Linnworks to provide multichannel listing, inventory management and order management to address these gaps.

By using Linnworks to centralize bulk listing, stock control and order processing alongside Rex Brown’s physical infrastructure, Rex Brown launched Mattel on eBay UK with 300 SKUs in just one month. Linnworks enabled automated, scalable workflows that sped time-to-market, improved operational control and gave brands access to eBay’s nearly 30 million UK shoppers, delivering measurable scale and efficiency.

Rex Brown

Ashmeet Kandhar

Director