Case Study: I Love Fancy Dress scales to a £20M global business with Linnworks

How ILFD Group Ltd (I Love Fancy Dress) became a £20M global business with Linnworks

I Love Fancy Dress (ILFD Group Ltd) is a UK ecommerce business that grew from a bedroom startup into a £20M global retailer with more than 36,000 products. As order volumes surged by up to 500% during peak periods like Halloween, the company struggled with manual processes, inventory management across multiple channels, and the need to onboard new marketplaces such as Shein and TikTok Shop.

Linnworks provided ILFD with automation for core operational workflows, centralized multi-channel control, and smoother marketplace onboarding. With Linnworks, ILFD can now process up to 20,000 orders a day during peak seasons, manage more than a million parcels annually, improve inventory accuracy, and scale into new markets with far less operational strain.

I Love Fancy Dress

George Nesnas

Director