Case Study: Elk & Bloom scales sustainable jewellery operations with Linnworks

How Elk & Bloom Craft Sustainability through Design and Transparency

Elk & Bloom is a sustainable jewellery brand founded by Dominique Croft in 2020. As the business grew from a kitchen-table startup into a multi-channel retailer with more than 200 SKUs and over 1,000 variants, the team struggled with manual inventory updates, order management, and the need to keep product information accurate across channels. They turned to Linnworks for inventory management and multi-channel retail support.

With Linnworks, Elk & Bloom streamlined inventory tracking, product management, and order processing across sales channels, reducing human error and saving time as demand increased. The brand reported improved order accuracy, faster 24-hour fulfilment, and growth from hundreds of orders to thousands, recently celebrating its 30,000th order. Linnworks helped Elk & Bloom scale efficiently while maintaining transparency, sustainability, and customer service standards.

Elk & Bloom

Dominique Croft

Owner