Case Study: Buy Wholefoods Online achieves automated, scalable warehouse operations with Linnworks

How Buy Wholefoods Online transformed warehouse operations with Linnworks

Buy Wholefoods Online, founded by Arthur Martin and Joe Cooper in 2007 and now the UK’s largest seller of wholefoods with over 6,000 products, faced rapidly increasing warehouse complexity and time-consuming manual processes. Paper picklists, manual label entry into the Royal Mail portal and limited inventory visibility made order fulfilment inefficient, so they adopted the Linnworks core platform (initially in 2012) to manage inventory and orders.

To address this, Buy Wholefoods Online implemented Linnworks’ warehouse management features and Pickwaves in 2019, digitizing picklists, optimizing pick routes and providing real-time stock visibility. Linnworks automated tasks that previously consumed a full workday, eliminated large volumes of printing, reduced wage costs by cutting manual labour, improved stock accuracy across multiple pickers, and delivered scalable performance for peak periods—enabling data-driven decisions and smoother growth.

Buy Wholefoods Online

Arthur Martin

Managing Director