Case Study: Barneys Originals doubles Debenhams sales with Linnworks

How Barneys Originals doubled Debenhams sales with Linnworks

Barneys Originals, a family-run leather jacket supplier working with major retailers and Debenhams, was struggling to manage its Debenhams marketplace inventory manually. Before using Linnworks, the team relied on daily Excel spreadsheets and manual data entry, which limited SKU growth and made stock management unsustainable.

With Linnworks’ integrations and centralized inventory management, Barneys Originals streamlined stock control across channels, improved pick, pack, and despatch efficiency, and introduced a shared stock pot with marketplace allocation limits. As a result, Linnworks helped the company double Debenhams orders dispatched during Cyber Weekend 2023, and grow sales from £800,000 to £1.2 million between the two measured periods.

Barneys Originals

Amy Fletcher-Gratton

Online Business Manager