Case Study: Sol Retail scales global multi-channel ecommerce with Linnworks

From £10 to £25 million: how Sol Retail scaled with Linnworks

Sol Retail, an international ecommerce business that grew from a small eBay operation into a multi-channel retailer selling health and beauty products across 18 countries, faced increasing complexity as it scaled. The company needed better visibility and efficiency to manage inventory across multiple sales channels, reduce manual bottlenecks, and avoid overselling, stockouts, and delays during peak trading periods.

To address these challenges, Sol Retail implemented Linnworks’ ecommerce automation platform as its operational backbone. Linnworks provided real-time inventory synchronization, automated order and shipping workflows, and a scalable, predictable-cost system that supported rapid growth; as a result, Sol Retail now handles peak order volumes seamlessly, has improved accuracy and customer satisfaction, and has scaled to an international business generating annual growth of 40% to 60% while maintaining financial independence.

Sol Retail

Barry Tong

Chief Executive Officer