Case Study: Vomela achieves a unified national brand with Linnihan Foy

Vomela boosts media coverage 367% with Linnihan Foy

The customer Vomela, a provider of branding and visual communications, faced a challenge of fragmented branding due to rapid expansion through acquisitions. This disjointed identity hindered internal unification and external connectivity, risking valuable new business opportunities. Vomela turned to vendor Linnihan Foy for a solution to construct a unified brand.

Linnihan Foy implemented a holistic identity refresh, leveraging its capabilities in brand strategy, creative design, and web development. The solution included new brand storytelling, value messaging, and a visual identity. The results transformed Vomela into a cohesive branded house, yielding a 367% increase in media coverage, improved search rankings, a significant rise in website traffic, and above-industry-average ROI on paid campaigns.

Vomela