Case Study: Tavern Grill Restaurants drives traffic and local buzz with Linnihan Foy

Tavern Grill Restaurants drives 97K visits in Q4 with Linnihan Foy

Tavern Grill Restaurants, a popular Midwestern chain, faced the challenge of launching a new location in Des Moines and relaunching another in Minnetonka. Their goal was to introduce these locations to local visitors and highlight their unique dining experience. The vendor Linnihan Foy was tasked with making these new locations known in a fun and engaging way that would resonate with the local demographic.

Linnihan Foy implemented a comprehensive marketing strategy that included creative campaigns, digital advertising, public relations, and traditional advertising like radio and digital billboards. This solution successfully drove significant traffic, with 87% of the chain's total Q4 visits occurring during the campaign period. The radio campaign reached 40% of the target audience, and digital billboards provided over 1 million impressions, effectively introducing the new locations and setting the stage for continued success.

Tavern Grill Restaurants