Case Study: ONE Automotive Group achieves a cohesive brand launch with Linnihan Foy

ONE Automotive Group launches a cohesive brand with Linnihan Foy and drives the Collision Center’s best-ever sales performance

Linnihan Foy helped ONE Automotive Group, a new company formed from the merger of two established automotive groups and five dealerships in Wisconsin’s Chippewa Valley, create a single cohesive brand. The challenge was to combine the legacy reputations of Chippewa Valley Mazda and Ken Vance Automotive into one recognizable identity that felt like a community-focused shop rather than a large automotive group.

Linnihan Foy developed the ONE Automotive brand strategy, visual identity, brand promise narrative, and launch campaign, including the ONEderful campaign, and supported rollout across all dealerships and channels. The result was a successful brand launch with consistent messaging across digital, in-store, and traditional media, plus the Collision Center’s best-ever sales performance. Linnihan Foy continues to serve as ONE Automotive Group’s external marketing department.

ONE Automotive Group