Case Study: Mazda North American Operations drives engagement at the Minnesota State Fair Food Parade with Linnihan Foy

Mazda North American Operations drives thousands to microsite with Linnihan Foy

The customer, Mazda North American Operations, faced a challenge when the Minnesota State Fair was cancelled, requiring a quick pivot to a new drive-through event format. They turned to the vendor, Linnihan Foy, to build an activation that would maximize attendee engagement.

Linnihan Foy developed a multifaceted "Mazda at the Fair" activation that included promoting the event, increasing model awareness, and driving traffic to a microsite for a prize giveaway. The results were successful, with several thousand attendees visiting the microsite and registering for prizes, allowing countless Minnesotans to engage with the brand despite pandemic restrictions.

Mazda North American Operations