Case Study: Fashion Brand Company achieves an 87% drop in negative posts and a 34% rise in positive comments with Linkfluence

Transforming Customer Opinion Into Opportunity

A leading fashion brand launched a flagship‑store‑only capsule collection that generated highly divided online opinion. Marketing Executives and the Collection Director needed to understand consumers’ pain points and build a defensive communication strategy across France and the UK to protect the brand and guide product decisions.

Using Linkfluence’s Social Data Intelligence platform, the team monitored French and English social networks with one dashboard and 34 linguist-designed capture requests, analysing 5,000 posts. They identified 13 influential critics on Instagram, 9 on Facebook, and four types of unhappy but uninfluential consumers; after the new communications plan was applied positive comments rose 34% and negative posts fell 87%, improving complaint handling, informing product/R&D and embedding social intelligence into design and marketing processes.