Case Study: Leading French Insurer achieves real-time brand monitoring and accelerated innovation with Linkfluence

Track Brand Reputation And Inspire Innovation Using Social Media Intelligence

A leading French insurer in the construction and public works sector engaged Linkfluence to modernize public relations and product development. The company needed a fast web-listening solution to monitor real-time online conversations about its brand and competitors and to surface digital and tech trends to inform daily content planning and R&D.

Linkfluence implemented its Social Data Intelligence platform, configured separately for communications and R&D, provided four training sessions for 10 daily users, and set up monitoring across five social accounts, specialized sites and tech sources—capturing nearly 100,000 posts per month. The program now delivers real-time brand and campaign tracking, automated weekly management reports, consistent regional KPIs and actionable trend insights for ongoing product and IT adaptation, with plans to expand the approach to other business units.