Case Study: Leading Global Market Makeup Company achieves early trend detection to drive APAC marketing and a new lipstick launch with Linkfluence

Successful Trend Detection Drives Marketing And Product Strategy

An established luxury makeup brand in Korea engaged Linkfluence to explore the social web and detect new makeup trends ahead of competitors to inform product development and global communications. The project, led by the brand’s Head of Studies and involving marketing, CMI, product and R&D stakeholders, aimed to surface emerging consumer behaviors, top influencers and winning products in Korea’s fast-moving beauty market.

Linkfluence’s Social Data Intelligence platform analyzed one year of Korean social data—nearly one million posts from Naver and Daum—supported by a small analytics team. The study identified 7 new makeup occasions, 12 previously undiscovered routines, ranked the top brands by category and surfaced 11 key influencers; outcomes included an APAC-focused campaign, a signed influencer partnership, development of a new matte lipstick, and plans to expand trend detection and deploy the platform across markets and digital teams.