Case Study: an American luxury car branding company triples customer acquisition with Linkfluence

Successful Lead Generation Through Social Web Analytics

An American luxury car branding company was facing stagnating growth in the Chinese market. To understand the cause and get sales back on track, the company's marketing and CRM team in Shanghai engaged Linkfluence. Their challenge was to identify potential new customers and improve market penetration, with the core business objective being to acquire new clients and maximize customer loyalty.

Linkfluence implemented its Social Data Intelligence platform to analyze the Chinese social web. The solution involved creating over 100 specific queries to identify purchase intent, capturing 50,000 relevant posts monthly, and training the client's team to use an alerting system for lead generation. This process tripled customer acquisition for the American luxury car branding company. The success led to plans for Linkfluence to deploy its platform and duplicate the lead generation system in Japan and Korea.