Case Study: Leading Retailing Company achieves proactive crisis detection and unified KPI tracking with Linkfluence

Strategic Decision Making For Different Points Of Sale And Commercial Brands Through Social Data Analysis

A leading French retailer operating five commercial brands and a wide, multi-format distribution network faced the challenge of monitoring online conversation across different points of sale to detect social crises early and to assess the performance of brand activations with comparable KPIs.

Linkfluence deployed its Social Data Intelligence platform across the French-speaking web with 15 dashboards, 200 linguist-built queries and 10 training sessions, enabling geolocated monitoring of brands, activations and competitors. The platform now supports 50 daily users, captures and analyses 200,000+ posts monthly, provides effective crisis detection and standardized KPIs for cross-brand performance comparison, with plans to expand listening to the UK, Spain and Italy and run web-listening workshops.