Case Study: Sainsbury’s achieves social media success with Linkfluence

Sainsbury's revive Mog the Cat for Christmas

Sainsbury’s wanted to generate stronger engagement around its 2015 Christmas campaign and shift the conversation away from the emotional tone of the previous year’s advert. Using Linkfluence’s Radarly social media analytics tool, the supermarket chain measured how the new #ChristmasisForSharing campaign was performing across social channels.

Linkfluence found that reviving Mog the Cat created a more positive, nostalgic response and drove far more discussion than the official hashtag. The campaign generated nearly 10x more posts than competitors, 8x more exposure, and Mog mentions achieved 4x greater social visibility than #ChristmasisForSharing, helping Sainsbury’s lead conversation across social platforms.

Sainsbury's