Case Study: Soft Drink Manufacturing Company achieves higher engagement and optimized media investments with Linkfluence

Optimizing Online Communication And Increase Commitment Of Its Communities

A European soft drinks group faced uneven performance across its brands as social networks became the primary communication channel; the company wanted to better understand which levers drove strong online results and how each brand differed to apply best practices group-wide. The challenge was to monitor conversations and campaign impact across Facebook, Twitter and Instagram and turn large-scale social data into actionable insights.

Linkfluence deployed its Social Data Intelligence platform across Europe with five brand dashboards, 60+ capture queries, and four training sessions, supported by a compact team (Account Manager, Solution Service Expert, Customer Success Manager). The platform processed ~700,000 posts, images and conversations in real time, identified six reproducible social best practices, and delivered measurable gains: +18% followers, +22% average engagement, and a 7% reduction in media spend—resulting in a more engaged community and new brand ambassadors.