Case Study: Leading Telecommunications Operating Company achieves real-time social listening to optimize product launches with Linkfluence

Monitor And Optimize Online Product Launch

A leading French telecommunications operator engaged Linkfluence to build a consumer-first social media approach and monitor brand conversations in real time. The challenge was to speed up response times, surface customer feedback on product offers, and use social insight to improve the overall customer experience across a national footprint.

Linkfluence deployed its Social Data Intelligence platform with automated analysis, forum-focused sourcing, a manual strategic brand study and a 10-session training program for the marketing team. The solution produced 55 offer-specific dashboards, captured and analyzed over 1.5 million posts per month, supported 60+ daily operational users, and enabled marketers to detect misunderstandings, measure communication attractiveness and rapidly adjust products, services and customer care.