Case Study: Major Spirits Company achieves a modernized brand image and actionable social media insights to reclaim market share with Linkfluence

Modernize Brand Image And Increase Market Share Through Social Media Data Analysis

A major spirits brand engaged Linkfluence after months of steady UK market-share loss to a niche competitor. Senior stakeholders (Head of Marketing, Head of CMI, Head of Studies) tasked the team with determining whether the decline reflected damage to brand image and identifying social media trends to modernize positioning.

Linkfluence combined automated Social Data Intelligence with manual strategic research on one year of English‑language web data (~30,000 posts), benchmarking the brand against competitors and segmenting authors across Instagram, Facebook and blogs. The study delivered an actionable assessment of consumer perception, three content trends, one new target community, a competitor positioning matrix, brand social KPIs, and a recommended online brand‑equity activation (temporary site plus influencer seeding via on‑trade outlets); the client then requested the approach be duplicated for three other brands for a group report.