Case Study: International Food Group achieves data-driven digital transformation and up to 13% market share gains with Linkfluence

Listening To The Web As A Key Element Of Digital Transformation

An international food group set out to accelerate digital transformation across departments and countries by putting consumer listening at the heart of its strategy. Leadership (General Management, CDO and Direction of Studies) wanted an easy-to-implement, cross‑brand tool to deliver common KPIs, provide real‑time insights and improve marketing, communications and innovation decisions.

The company deployed Linkfluence’s Social Data Intelligence platform globally with 300+ dashboards, 1,000+ capture queries, worldwide training, recurring barometers and local support teams to monitor brands, countries, categories and campaigns. The program ran 115 projects in 25+ countries with 658 active users, produced 80 reports in 5+ languages and 30 strategic studies; it uncovered 3 emerging trends that triggered new products and delivered +4% to +13% market‑share gains on ranges tied to those innovations, while standard KPIs sped decision‑making and scaled innovation.