Case Study: Multinational Electronics Company achieves +1.8‑point market share gain and stronger social engagement with Linkfluence

Launch New Products In A More Effective Way And Regain Market Shares

A multinational electronics brand struggling with falling market share in France—where product launches are set by US headquarters and local teams have limited influence—needed to improve its brand image, get closer to consumers and regain market share in a highly competitive, fast-moving market.

Linkfluence deployed its Social Data Intelligence platform with 15 dashboards, 200+ capture queries, four trainings, custom competitor reporting and a dedicated team to listen to competitors, segment consumers by purchase motivation and measure brand values in France. The program analyzed 7 million posts annually, increased Twitter engagement 1.5x, lifted positive social sentiment by 23%, expanded reach by 57%, identified 4 key interest topics and 5 consumer segments, and helped the brand gain 1.8 points of market share in one year—enabling more targeted product launches and a planned European rollout.