Case Study: Fast Food Chain Company achieves 37% higher 15–24 engagement and 12% reduced media spend with Linkfluence

Increase The Performance Of Product Launches

A leading fast food chain with a strong social-media presence wanted to turn huge volumes of online discussion into actionable insight to improve product launches, boost campaign performance and reduce global media spend. The challenge was to better understand audiences—especially millennials—their motivations and the conversations around enjoyment and love of fast food, across Instagram, Facebook, Twitter, blogs, forums and media.

Linkfluence’s Social Data Intelligence platform was deployed to capture and analyze 2 million posts and run targeted studies on purchasing motivations and follower interests. The analysis revealed three major interest areas, informed new communication axes, delivered a 37% boost in engagement among 15–24 year‑olds during the latest launch and reduced media investments by 12%, resulting in more efficient launches, stronger brand perception and groundwork for an ambassador program.