Case Study: International Pharmaceutical Group achieves real-time patient listening and improved content marketing with Linkfluence

Improve Social Media Strategy Through The Analysis Of The Posts Of Pharmaceutical Patients Online

An international pharmaceutical group faced growing patient demand for medical information online and the dual challenge of improving customer communications while meeting legal obligations to monitor product safety and side‑effects. Company communication, digital and marketing leaders needed to listen to patients, caregivers and influencers across multiple languages to protect brand reputation and shape content strategy.

Using Linkfluence’s Social Data Intelligence platform plus manual strategic analysis, the team monitored 2,500 daily publications across English, French, Spanish and Italian web sources, captured >100,000 posts, and produced 12 dashboards for HQ and five country teams. Nearly 50 users access real‑time insights, 10 influencers per market are tracked, and outcomes include improved content marketing, faster consumer engagement, proactive reputation management and plans to expand to additional markets with quarterly reporting support.