Case Study: Couverture Chocolate Production Company boosts editorial strategy by identifying top B2B influencers with Linkfluence

Identify Btob Influencers To Boost Editorial Strategy

A specialist B2B producer of couverture chocolate in France asked Linkfluence to map online influence across its category. The Head of Communication (with Heads of Digital, Marketing and Communication) wanted to use social data to identify key influencers and ambassadors, understand the types of content exchanged, and improve customer knowledge to adapt editorial and advocacy strategies.

Linkfluence ran a one‑year social listening study (3.5 million posts) across France, the US and the UK—monitoring Facebook, forums, blogs and media—supported by a dedicated analytics team. The study identified the 20 most influential couverture experts, surfaced high‑potential hashtags and emojis, and revealed the rising "bean‑to‑bar" trend moving from experts into consumer conversations. Results informed a new activation and editorial distribution strategy, a presentation to HQ, and ongoing access to Linkfluence’s platform for continuous monitoring.