Case Study: Danone achieves early food-trend detection with Linkfluence

How Danone Stays Ahead of Consumer Preferences with Linkfluence

Danone, a global leader in dairy and plant-based products, faced the challenge of predicting emerging food trends and staying aligned with rapidly changing consumer preferences across 60 countries. To move beyond basic social monitoring and gain foresight rather than react to “spikes,” the company needed a scalable, data-driven way to understand what consumers would want next.

Working with Linkfluence, Danone implemented AI-powered social listening and a bespoke trend predictor that puts social metrics in context — not just volume but visibility, sentiment, and visual appeal. The platform rolled out across dozens of country teams (1,200+ users), helped identify nascent ingredients and consumer segments, informed product innovation and packaging decisions, and accelerated insight generation while improving cross‑department collaboration.

Danone

Christian Veysseyre

Director, Consumer Insights & Social Media Intelligence