Case Study: European institution achieves real-time, multi-language social media monitoring and crisis alerting with Linkfluence's Social Data Intelligence

Digitalise Traditional Monitoring Through Social Media Intelligence

A European institution engaged Linkfluence to digitalise traditional monitoring through social media intelligence. Key stakeholders — Head of Communication, Head of PR, Head of public affairs and the Legal Department — needed social-web coverage to complement long-standing offline monitoring and support a Europe-wide digital transformation.

Linkfluence deployed its Social Data Intelligence platform (Listening scale: web social francophone, anglophone and hispanic), delivered 4 training sessions, and provided 1 Account Manager and 1 Solution Service Expert; it also built "4 dashboards and 70 queries constructed by our linguists and semanticists." The platform now has "40 users regularly connecting to Linkfluence’s platform" and captures "More than 20,000 posts captured, analysed, indexed and enriched every month, available via the Social Data Intelligence platform," enabling automated daily reviews, crisis alerting for management and real-time monitoring of major European events, with follow-up impact reports and learnings planned.