Case Study: Humanoid Robot Creator Company achieves 59,000 identified community members and +11% more leads with Linkfluence

Deploy Listening Measures To Liven Up Communities

A humanoid-robot creator needed to better track online conversations about its products and brand to identify people interested in its flagship robots and deliver targeted, personalized messages for lead generation and loyalty. Community managers and communications teams required international monitoring of brand mentions, event buzz and high-tech expert discussions across social networks and specialist media.

Linkfluence deployed its Social Data Intelligence platform with a custom dashboard, linguist-configured capture requests and team training to monitor Twitter, specialist blogs and targeted media. The effort analyzed 150,000 posts, identified and segmented 59,000 strategic community members into six interest groups, increased leads by 11% and content engagement by 34%, and enabled 42,000+ annual conversations plus detailed influencer and customer-care insights.