Case Study: Bio Cosmetics Company achieves consistent global communication and local market insights with Linkfluence

Deploy A Global Communication Strategy

An emerging bio-cosmetics brand active on social media set out to scale internationally (50 countries) while preserving its natural-health identity. As it entered diverse markets like Canada and Asia, the company faced the challenge of adapting content to local digital habits and customs without diluting a consistent editorial tone and brand values.

Using Linkfluence’s Social Data Intelligence platform, the team deployed four dashboards and 80+ listening queries to monitor Twitter, Facebook, blogs and forums, capturing and analyzing 70,000 posts. The program surfaced 2 country-specific topics and 3 global editorial themes, identified 10 new influencers, and revealed new countries as R&D inspiration—resulting in reinforced brand values, locally adapted yet consistent communication, and a media plan focused on the most strategic channels and influencers.