Case Study: WHC boosts brand awareness and candidate engagement with LinkedIn Talent Solutions

WHC boosts brand awareness 5.2x with LinkedIn Talent Solutions

WHC, an award-winning HR services specialist in East-Central Europe, faced the challenge of increasing its brand awareness to drive candidate acquisition and support its ambitious growth in a highly competitive and fragmented market. To strengthen its position and improve InMail response rates for its white-collar recruitment, WHC turned to LinkedIn Talent Solutions and its Hiring Enterprise Programme.

By leveraging LinkedIn's platform as a comprehensive communication tool, WHC implemented a large omni-channel brand campaign to increase visibility and engage multiple key audiences simultaneously. The solution, implemented with LinkedIn Talent Solutions, yielded significant results: a 74% increase in InMail acceptance rate from brand-engaged candidates, a five-fold increase in Company Page followers, and year-over-year increases of 5.2x in brand awareness actions and 6x in brand engagement actions, exceeding its initial goals by 30%.

WHC