Case Study: Virginia Career Works Northern scales free, accessible online skills training for job seekers with LinkedIn Talent Solutions

Virginia Career Works Northern leads an industry by helping job seekers into the workforce

Virginia Career Works Northern, a nonprofit serving the Northern region with 700+ employees, faced a regional skills shortage made worse by the pandemic. With employers posting more open roles than there were qualified workers and most training previously delivered in person, the organization needed a way to provide free, short-term, remote skills training to job seekers of all ages.

Using LinkedIn Learning, they rolled out unlimited online courses and curated learning paths so job seekers could earn credentials and microcredentials and add them to their profiles; promotion tactics like a monthly raffle encouraged license activation. Built-in reporting let the team track progress, scale learning, build critical skills across career stages, meet their goals, and raise awareness of the organization as a regional workforce leader.

Virginia Career Works Northern

David Hunn

President