Case Study: New York City Public Schools achieves a 129% increase in apply-clicks and builds a steady pipeline of qualified teachers with LinkedIn Talent Solutions

Using LinkedIn to Address the National Teacher Shortage

NYC Public Schools needed to increase hiring efficiency to fill roughly 5,000 annual teacher vacancies amid a national shortage of qualified candidates—particularly in STEM, Career & Technical Education, English as a New Language, special education, and foreign languages. With limited recruiting resources and too few graduates from local colleges to meet demand, the district struggled to find both certified teachers and career changers with the right credentials.

The district partnered with LinkedIn and used LinkedIn Jobs to run targeted campaigns that reached certified educators and skilled career changers by surfacing roles to candidates with the right skills. The pilot built a steadier candidate pipeline and drove a +129% increase in total apply-clicks for roles posted during the pilot period.

New York City Public Schools

Julie Gilmartin

Senior Marketing Communications Coordinator