Case Study: Unilever boosts employer brand and scales hiring with LinkedIn Talent Solutions

Unilever - Customer Case Study

Unilever, a consumer-goods giant with 400 brands and €46.5 billion in annual sales, needed to align its employer brand with an ambitious business goal—to grow from roughly €40 billion to €80 billion while reducing its environmental footprint. The company faced the twin challenges of attracting different talent for this transformation and making the Unilever corporate identity as visible and credible as its consumer brands across diverse markets.

Unilever formed a cross‑functional team and ran extensive research (surveys and focus groups with employees, candidates and new hires) to define and validate a truthful employee value proposition, “Made By You,” then scaled it through employee training, talent‑scouting incentives and a targeted LinkedIn strategy. Tactical moves—email‑signature follow buttons, five tailored LinkedIn career pages, targeted posts and use of employee networks—grew followers from about 40,000 to 235,000 in 10 months, drove exponential career‑page visits and more hires from LinkedIn, and helped the company become the #1 employer of choice among consumer‑goods firms in 14 countries.

Unilever

Paul Maxin

Global Resourcing Director