Case Study: Understanding Recruitment boosts brand awareness with LinkedIn Talent Solutions

Understanding Recruitment boosts job application clicks 248% with LinkedIn Talent Solutions

Understanding Recruitment, a technology recruitment specialist, faced the challenge of establishing its voice and increasing brand awareness in an incredibly competitive marketplace. To grow its market share and be seen as a trusted, consultative partner rather than just another recruiter, the company needed to leverage data to identify talent pools and engage key global audiences. They turned to their long-term vendor, LinkedIn Talent Solutions, and its products like LinkedIn Talent Insights, Recruiter, and Job Slots.

The solution implemented with LinkedIn Talent Solutions involved using data to generate valuable content, including LinkedIn Live podcasts and sessions with key stakeholders. This strategy established Understanding Recruitment as a credible, data-driven voice. The results were significant, including a 229% increase in talent pool engagement, a 175% rise in Life Page views, and a 248% increase in job application clicks over 12 months, far exceeding sector averages.

Understanding Recruitment