Case Study: UD Trucks achieves stronger employer branding and talent recruitment with LinkedIn Talent Solutions

UD Trucks grows LinkedIn followers 130% with LinkedIn Talent Solutions

UD Trucks, a global commercial vehicle manufacturer, faced the challenge of securing talent aligned with its unique, people-oriented culture. While recruitment agencies were the norm in Japan, the company sought a new way to attract human resources and expand its brand awareness to candidates unfamiliar with its B2B business. To achieve this, they turned to the solutions from vendor LinkedIn.

By implementing LinkedIn, UD Trucks established a Company Page to proactively share its culture through content like "Everyday Life at UD Trucks." The vendor's platform enabled direct scouting and communication with potential candidates worldwide. This solution led to a 130% increase in Company Page followers in one year and a 76% increase in page views. LinkedIn's Customer Success team also helped unify the company's presence, resulting in successful direct hires and significantly accelerated employer branding.

UD Trucks