Case Study: Thyssenkrupp achieves a strong pipeline of engineering talent with LinkedIn Talent Solutions

Thyssenkrupp uses targeted content to deliver a strong candidate pipeline

thyssenkrupp, a global industrial group, faced stiff competition for hard-to-fill engineering roles across multiple countries, making it difficult to build a reliable candidate pipeline for major projects. Recruiting English-speaking engineers for projects in locations like Hungary added further urgency to find a targeted sourcing solution.

The company used LinkedIn Media’s Pipeline Builder and personalized Sponsored Content to deliver project-focused content to precisely defined audiences, continuously optimizing targets by demographics and interests. The campaign generated enough qualified leads so quickly it closed early, delivering a €9.25 cost per lead, a 17% conversion rate (vs. 8% benchmark) and a 2.47% CTR (vs. 0.9% benchmark).

Thyssenkrupp

Stefan Hay

Senior Social Media Manager, Employer Branding