Case Study: The Shoprite Group boosts talent acquisition and brand awareness with LinkedIn Talent Solutions

The Shoprite Group gains 100,000 followers in a year with LinkedIn Talent Solutions

The Shoprite Group, Africa's largest fast-moving consumer goods retailer, faced challenges in talent acquisition. Potential employees were often unfamiliar with the company's scale and technological innovation, making it difficult to attract scarce skills. To address this, they partnered with LinkedIn Talent Solutions to expand their reach and bolster employer branding using the LinkedIn platform.

LinkedIn Talent Solutions implemented a comprehensive strategy using LinkedIn Pages and the Life tab to showcase the company's culture and growth. This approach, supplemented by LinkedIn Recruiter, expanded their candidate reach and improved hiring quality. The results were significant, including gaining 100,000 more followers in a year and achieving a 28% success rate using LinkedIn Recruiter, solidifying LinkedIn as a premier channel for their talent acquisition efforts.

The Shoprite Group