Case Study: Trivago boosts recruiting pipeline performance with LinkedIn Talent Solutions

Targeted creative messaging fuels the pipeline at trivago

Trivago struggled to attract candidates using generic recruitment messaging because its distinctive company culture and hard-to-fill technical roles required a more tailored approach. To engage highly skilled, difficult-to-reach talent, Trivago turned to LinkedIn Talent Solutions, using LinkedIn Pipeline Builder and Sponsored Content to better target potential candidates.

LinkedIn Talent Solutions helped Trivago build highly tailored campaigns around specific roles and skills, starting with PHP developers and expanding to other IT positions. The approach delivered a 7.9% average click-through rate from highly targeted individuals, a 27% decrease in cost per application year over year, and a 4% increase in the application-to-interview ratio year over year.

Trivago

Philipp Heginger

Recruiter