Case Study: TXI attracts and hires top developer through creative, personalized outreach with LinkedIn Talent Solutions

Table XI - Customer Case Study

Table XI is a ten‑year‑old digital consultancy in Chicago that builds web and mobile apps. Faced with a booming local tech scene and a shortage of high‑quality developers who can be selective, the firm found traditional job postings weren’t attracting candidates who were both technically strong and a good cultural fit.

They adopted a personalized recruiting strategy using LinkedIn to find candidates, then researching their blogs and portfolios to craft tailored outreach. A standout example: the COO sent a custom Dr. Seuss‑style poem to a top candidate, Andrew, which led to meetings, office visits, and cultural fit through events and lunches — and ultimately to Andrew joining the team in August, proving the time‑intensive, creative approach pays off.

TXI

Mark Rickmeier

COO