Case Study: SSE achieves £8M+ savings and expanded talent reach with LinkedIn Talent Solutions

SSE uses talent data to amplify brand reach and proactively recruit, saving over £8 million

SSE is an energy provider with over 12,000 employees across the UK and Ireland. Gordon Macfarlane’s recruitment team fills roughly 3,000 roles a year across diverse functions and delivers about 98% of the company’s hiring, creating the challenge of quickly finding and engaging a broad, diverse set of skilled candidates using efficient, data-driven methods.

By using LinkedIn Talent Insights, Recruiter and the Talent Solutions Enterprise Program, SSE mapped talent pools and tailored employer-value messaging to the right locations and audiences. This data-driven approach expanded brand reach (81% of job impressions went to candidates who hadn’t known about SSE), kept most hiring in-house, and delivered an estimated £8–9 million in cost avoidance.

SSE

Gordon Macfarlane

Head of Resourcing