Case Study: Sony Electronics Inc. achieves 25% of hires in five months and revitalizes its employer brand with LinkedIn Talent Solutions

Sony Electronics - Customer Case Study

Sony Electronics, the San Diego-based consumer electronics arm of Sony Corporation, faced a damaged local reputation after manufacturing moves overseas that left fewer applicants and an ineffective job-board recruiting model. The talent team needed to revitalize the employment brand, attract younger workers, and build more proactive sourcing capabilities to fill growing requisitions.

By adopting LinkedIn Talent Solutions—building a recruiter-forward Career Page, using InMail, posting to the LinkedIn Jobs Network, and running Work with Us ads—Sony made recruiters more visible, leveraged employee networks, and shifted recruiting from reactive order-taking to strategic partnership with hiring managers. In just five months the company sourced 25% of its hires through LinkedIn, sped up time-to-fill (including research hires moved from search to shortlist in a week), and scaled recruiting while improving brand perception.

Sony Electronics Inc.

Peter Moore

Sony Electronics