Case Study: L'Oréal achieves 1.3M monthly LinkedIn impressions and stronger talent acquisition with LinkedIn Talent Solutions

Some Revealing Stats on L’Oréal's LinkedIn Footprint

L’Oréal, a global leader in cosmetics with 27 brands and operations in 130 countries, faced the challenge of strengthening employer branding and talent acquisition across diverse international markets. The company needed a scalable way to engage professional audiences, showcase career opportunities, and attract both early‑career and experienced hires while reflecting its large R&D and commercial footprint.

L’Oréal implemented a focused LinkedIn strategy—dedicated company pages, targeted status updates, and industry and alumni groups—to reach professionals where they are. The approach delivered clear results: 117,500 followers (72,200 net new in 12 months), 1.32 million monthly status update impressions, about 32,000 monthly page visits, and an 81% international follower base with strong engagement in markets like Paris, Rio de Janeiro and New York, helping drive recruitment and employer‑brand awareness.

L'Oreal

Dennis De Munck

Director of Recruitment