Case Study: Singapore Post accelerates hiring and boosts employer brand with LinkedIn Talent Solutions

Singapore Post - Customer Case Study

Singapore Post (SingPost), a nearly 200-year-old postal company reinventing itself with a five-pillar strategy that emphasizes logistics and e-commerce, faced a talent challenge: recruit people with new, fast-paced digital and e-commerce skills, reposition the company as an exciting employer, and reduce time-to-fill for critical roles.

SingPost implemented LinkedIn Recruiter, Job Slots and a Career Page to target and engage relevant candidates and strengthen employer branding. The campaign proved cost‑effective and efficient—averaging about four hires a month (including regional and senior roles), a six‑day hire for an e‑commerce digital marketing role, follower growth from 259 to 2,340, and a Talent Brand Index of 32% (above peers)—while attracting high-caliber talent, including a Silicon Valley e‑commerce leader.

Singapore Post

Joanna Yeoh

Vice President of Talent Management