Case Study: Bank of Sydney achieves 83% profit growth and halves staff turnover with LinkedIn Talent Solutions

Setting the New Benchmark in Financial-Services Recruitment

Bank of Sydney, a 160‑employee financial services firm positioning itself as “Australia’s only true relationship bank,” faced the twin challenges of rebuilding brand awareness after a rebrand and competing for talent in a market dominated by the big four banks. The organisation needed a recruitment philosophy aligned with its customer‑first values to fill talent gaps, improve staff engagement and ensure effective training and a productive work environment.

By adopting LinkedIn Talent Solutions to target the right candidates, promote its employer brand and upskill existing staff, Bank of Sydney filled critical vacancies and became more active on social channels. The result: staff turnover fell by 50%, profitability rose 83% year‑on‑year after tax, follower numbers increased dramatically and talent gaps that were hindering growth were closed.

Bank of Sydney

Julie Elliott

CEO