Case Study: Saint Gobain achieves stronger employer branding, faster hiring, and lower recruitment costs with LinkedIn Talent Solutions

Saint-Gobain An AI-driven recruitment revolution in partnership with LinkedIn

Saint-Gobain, a global construction and high-performance materials manufacturer, wanted to strengthen its employer brand, improve recruitment efficiency, and make candidates more aware of the broader group behind its many brands. It partnered with LinkedIn Talent Solutions to address inconsistent hiring practices across regions, long search times, and challenges attracting scarce engineering and technical talent.

LinkedIn Talent Solutions implemented a multi-layered approach using Recruiter Licenses, Job Slots, Career Pages, Traffic Drivers, AI-powered sourcing, personalized InMails, and recruiter training. The results included a 73% increase in views on Jobs and Life Pages, a 106% rise in job views, a 20% increase in influenced hires, and a more than 38% reduction in reliance on external agencies; LinkedIn Talent Solutions also helped boost InMail acceptance by 8% and grow Saint-Gobain’s global page followers by 25%.

Saint Gobain

Jan Billekens

Manager Group HR Efficiency