Case Study: SAIC achieves C-Suite backing for its employer brand with LinkedIn Talent Solutions

SAIC - Customer Case Study

SAIC, a large aerospace and defense company, struggled to compete for talent when Kara Yarnot joined its Talent Acquisition Center of Expertise — recruitment marketing was limited to newspaper ads and many executives were unfamiliar with employer branding or social recruiting. The company was losing candidates to better-known competitors and needed executive buy-in to modernize its approach.

Yarnot’s team educated themselves, listened to leaders, targeted receptive executives one-on-one, and brought data-driven pilots to demonstrate value, while partnering closely with Marketing and Communications. By gradually expanding into LinkedIn and other social channels, using small experiments and success stories to build momentum, SAIC developed a highly social talent brand with senior management support, grew its applicant pool, and now tracks impact on metrics like time-to-fill and quality of hire.

SAIC

Kara Yarnot

VP of the Talent Acquisition Center of Expertise