Case Study: REED achieves 84 graduate hires in 9 months and a 190% increase in internal hires with LinkedIn Talent Solutions

Reed - Customer Case Study

REED, the world's largest family‑owned recruitment firm with 3,000+ employees and a global footprint, wanted to boost its employer brand to attract graduates into its three‑year Graduate Training Scheme and recruit consultants for growing teams. Faced with the need to reach and engage early‑career talent, REED partnered with LinkedIn to target the right audience and make it easy for candidates to express interest.

They ran targeted sponsored content, job posts and ads, used a LinkedIn‑hosted Pipeline Builder page and tailored company "What we do" pages to drive interest, and let recruiters follow up with leads. With a 27% increase in spend they achieved 84 new hires in the first nine months and saw a 287% rise in relevant impressions, 42% more engagements and a 190% increase in internal hires via LinkedIn.

Reed

Ian Nicholas

Chief HR Officer