Case Study: Siemens achieves faster hiring, a stronger employer brand and university talent pipelines with LinkedIn Talent Solutions

Recruitment as a key strategic advantage

Siemens, a global technology leader in electrification, automation and digitalization, set Vision 2020 to drive growth in key sectors but faced a major talent challenge: attracting top candidates—both active and passive—and building a reliable pipeline of entry-level hires to meet future demand. The company needed to transform employer branding and recruitment to position itself as an employer of choice and secure the skills required for its strategic priorities.

Siemens adopted a modern talent strategy using social employer branding, proactive sourcing with LinkedIn Recruiter, and standardized global university relations focused on branding, pipelining, recruiting and development. The results included filling 70 hard-to-fill technician roles in the UK in three months, growing its LinkedIn company page to over 700,000 followers (and 30,000 followers for the CEO’s blog), establishing 300+ university partnerships, and hiring more than 12,000 people with academic backgrounds in one year.

Siemens